Digital transformation is not easy and might even subject your team to digital transformation fatigue. Most businesses struggle with digital transformation due to a lack of skills and technologies as well as failure to deal with the complexity involved with digital transformation. It is an endless journey that can take its toll on your employees. This is one of the reasons why digital transformation fatigue prevents your employees from achieving goals.

The impact of digital transformation fatigue can negatively impact productivity because workers are expending more energy on trying to regain control of their work. Not only does digital transformation fatigue require extra energy but it can also negatively impact the performance of your team.

This might force team members into a precarious situation where they have little time or resources to react to change, which creates a more significant risk for digital problems and anomalies. If you are interested in knowing how you can fight and overcome digital transformation fatigue, here are ways that will help any team tackle this problem-slash hobby. can take its toll on your employees. 

Set Clear Goals and Milestones

Long-term goals drive short-term tasks, and short-term tasks influence long-term goals. This is the foundation of digital transformation: Short-term tasks lead to intermediate results that can build towards a major, focus area of the business. Metrics can be used to track progress and actions off short and long term goals. By setting realistic objectives, you can keep them focused and engaged and prevent them from diverting away from the path. When you don’t know clear goals, your team won’t have a clear direction so they are more likely to move in the wrong direction.

Evaluate The Impact

If you are serious about overcoming marketing framework transformation fatigue then, you must keep an eye on the symptoms of digital transformation fatigue. Some of them include poor productivity, employee engagement, team communication and behavioural changes. 

By keeping an eye on these symptoms and assessing the impact digital transformation initiatives are having on your employees, you can easily find the underlying issues and fix those issues to drive your digital transformation efforts to success. Businesses that ignore employee impact and force digital transformation efforts fail to get employee engagement, which derails their digital transformation projects.

Learn From Large Scale Enterprises

From anonymous employee surveys to pulse checks to regular transformation meetings, all of them can help manage the impact on business users. Khadim Batti, CEO and co-founder of Whatfix said, “Digital transformation fatigue can certainly be a thing – especially if digital transformation remains a lofty objective rather than a set of concrete steps employees can take to make their own working lives better.”

He further adds, “Digital transformation is about people and providing theme tools they need to their jobs more efficiently. Most businesses are betting big on the latest and greatest software and technology but are ignoring specific needs of the people who will actually use that technology.” 

Large scale enterprises that succeed at digital transformation puts people at the heart of their digital transformation efforts. This is why their employees buy into their digital transformation initiatives, fully engage and support them but also give their best shot to make it a success. On the flip side, businesses that neglect people are the ones facing backlash from their employees for enforcing digital transformation.

Create a Well Thought Out Digital Transformation Plan

Once you have set a clear goal and milestones, the next step is to create a strategy and plan on how to achieve those digital transformation goals. Prioritize projects and set objectives for every project stage. This will help you track your progress and keep you focused on the ultimate goal. Instead of implementing digital transformation across the organization, you should first implement it on business processes and functions you understand best. When you achieve success, then expand your digital transformation initiatives to other departments as well. This way, you will not only gain experience but also save your team from digital transformation fatigue.

Shift Your Priorities

There are instances when businesses pour too much resources into a single project and other projects take a back seat. There is nothing wrong in changing your priorities as the situation changes. The project priority you might have previously set might work for that particular time but as time passes, things could change so do your digital transformation priorities. For instance, your existing shared server might be good enough. But as your business expands, you might have to invest in a cheap dedicated server to achieve digital transformation.

Always Stay Connected To Your Team

When businesses focus too much on technology and ignore people, a direct consequence would be that their employees start complaining. You will see those employees feel undervalued and disconnected. IT leaders should connect with those employees at a human level and understand their pain points. Try to address issues they are facing and provide them with all the support they need. By showing empathy with your workers, you are sending a clear message that they are not alone and you are always there to provide support when needed. This can save them from stress and anxiety. Employees who are satisfied and content are less likely to experience digital transformation fatigue..

Celebrate Small Wins

Remember what I told you in the article? Set clear goals and milestones. Just like setting a milestone is important, so does celebrate milestone achievements. When you celebrate small wins together with your team, it will motivate all the team members to move forward while telling them that there is still a long way to go before they can achieve the ultimate goal. This can make digital transformation less of a hassle as you can break down large digital transformation projects into smaller more manageable chunks. This also tell employees that you appreciate and reward their effort and hard work.

How do you fight against digital transformation fatigue and prevent it from getting the better of you? Feel free to leave a comment below if you have one.